Corporate Scientific Professionals
"I decided to go into marketing because I think it's creative and I like interacting with people. I started out in science, but I couldn't see spending the rest of my life in the lab. I never dreamed I'd get a job that let me travel to foreign countries!" —Tamara
A Corporate Scientific Professional at Work
Tamara is a marketing manager for an international company that produces diagnostic test kits for a wide range of illnesses. She joined the company four years ago, after getting a Bachelor of Science degree (B.S.) in Biochemistry and a Master of Business Administration degree (M.B.A.) with a concentration in marketing. Her employer was eager to hire her because she speaks Spanish fluently.
Tamara is responsible for a product line that is marketed in North, Central, and South America. She tracks demand for the product through market research, sales figures, and reports from the company's sales representatives. She is responsible for developing product advertising campaigns and for monitoring the competition. She also makes recommendations for product improvements to meet consumer demands. Her job takes her out of the country several times a year.
Tamara usually spends her day in the company's corporate offices, working at her desk or in meetings. She keeps in close contact with the company's sales representatives, who are her pipeline to the retailers that distribute her product line. She also works with advertising agencies selected by the company to develop advertising campaigns for its products.
Her background in science gives her a better understanding of the company's products, and helps her identify new applications and market niches, as well as talk to diverse audiences about the unique value of the products.
Corporate scientific professionals have many roles including clinical trials managers, regulatory experts, and patent attorneys, as well as marketing executives, technical writers or trainers, and customer service or sales representatives.
They may like science and obtain B.S. degrees in scientific or engineering disciplines, but often discover, through education or work experience, that they enjoy working with people, management, and policy issues more than working in laboratories. As a result, they seek out career opportunities that will utilize this combined interest in science with another specialized area such as business, law, medicine, or communications.
Biotechnology companies value such professionals because they combine specialized scientific knowledge with other expertise.